AR23, strategic and AI consultancy
PLEN

Services

Companies come to us in one of three situations: the board does not know what the company really wins on, customers do not hear what the company wants to tell them, or things in the organisation are stuck and nobody knows why.

Strategy and competitive advantage

What the company wins on and which decisions to take.

Marketing communication audit
QuestionWhat do we actually win on against competitors, and why don't customers hear it?
ResultAdvantages backed by evidence and a list of changes to communication
Does not make sense whenthe goal is a new logo or a campaign right now
Pre-implementation review
QuestionWe have a recommendation and a budget. Should we go ahead?
ResultA “go / no-go” recommendation with conditions
Does not make sense whenthe decision has already been made
Board advisory
QuestionWe need someone from outside at the table who has no stake in the answer.
ResultA standing partner in decisions who says plainly what is not yet known
Does not make sense whenthe board is looking for someone to back a decision already taken

Market communication

How the company talks about itself and whether it works.

Advantages not named yet? Marketing communication audit →

Marketing communication audit
QuestionWhat do we actually win on against competitors, and why don't customers hear it?
ResultAdvantages backed by evidence and a list of changes to communication
Does not make sense whenthe goal is a new logo or a campaign right now
Communication strategy
QuestionWe know how we differ. How do we make sure customers hear it everywhere?
ResultA messaging guide and rewritten copy where customers decide
Does not make sense whenit is not yet clear how the company differs
Creative testing
QuestionWill the audience notice the campaign before we pay for media?
ResultA report rating each creative, with recommended changes
Does not make sense whenone attention map per quarter is enough
Analytics audit
QuestionWhich product features are needed, and which merely exist?
ResultA map of product usage and a measurement plan
Does not make sense whenthe question is “why”

Processes

How the company delivers what it promises.

Business process analysis
QuestionWhy are matters stuck when every department says things work on its side?
ResultA process map with roles and responsibilities
Does not make sense whenone person knows the whole process
Customer service audit
QuestionHow do we know the customer comes first?
ResultMetrics with owners and response standards
Does not make sense whennobody will make decisions based on the metrics
AI implementation
QuestionWhere will AI shorten our work, and how do we launch it so that it works?
ResultAn assessed process with a working solution in it, measured before and after
Does not make sense whenthe goal is to “have AI” with no measure of success

Four services start with a check. How they differ

Marketing communication audit

The company's market position: what it wins on against competitors and whether its communication says so

Pre-implementation review

Someone else's recommendation or an offer already on the table

Analytics audit

The company's data: whether it measures the right things and what it shows about the product

Customer service audit

Customer service: what the company measures, who is responsible, how long a response takes

AI implementation also starts with a check (which process is suitable), but that is the first stage of this service, not a separate piece of work.

Not sure where to start?

Describe the situation in two sentences, and we will point you to the right service.

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